Spanx Activewear is designed by women for women. With over 20+ years of expertise, Spanx focuses on smart solutions and tests every product on all shapes and sizes. After a year in Covid lockdown, our customers were looking for a mental and physical boost of encouragement. We launched the Making Moves campaign to increase awareness for Spanx Activewear, while elevating women through authentic storytelling. 

Team Credits

Creative Direction: Tova Gelfond

Art Direction: Rachel Hortman

Copywriting: Margaret Easterly

Motion Graphics: Shea Lord

Photography: Kate Moore