Spanx + Jessica Durrant
Role: Designer
PR mailer components, bifold, organic social, paid social, marketing emails
Each season, Spanx hosts the Illuminate-Her contest and works with the winning female artist to feature her original art on Spanx fan favorites. Jessica Durrant won the contest in 2020 and is the first-ever artist to be showcased on limited-edition activewear. The collection features Jessica's bold blossoming art. During a health scare, Jessica was in the hospital and imagined butterflies and flowers filling her body—instead of fearful thoughts. "Blossoming" allowed her to see that even after dark times, her body can still heal. I had the privilege of creating marketing assets to promote her beautiful activewear set.
Team Credits
Artist: Jessica Durrant
Creative Direction: Tova Gelfond
Art Direction: Rachel Hortman
Copywriting: Margaret Easterly
Motion Graphics: Shea Lord
Photography: Julia Robbs