As Spanx went into its 20th year in 2020, we knew that we needed a special birthday logo that would be recognizable throughout the year. The mark needed to be grounded in Spanx history, present, and future—but most of all, it needed to be fun! This mark would come to life in marketing emails, collateral cards, organic social posts, and even cupcake packaging. While 2020 proved to be a tough year, this logo mark was able to bring lots of joy to our company and customers.